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AI Job Risk

Occupation baseline · Research consensus

Will AI replace Public Relations Managers?

Transitioning

Baseline AI displacement risk for Public Relations Managers, aggregated from 6 research sources.

What this score means

Public Relations Managers sits in the middle of the exposure range for Management. Routine parts of the job are starting to automate, but much of it still depends on judgment, relationships, and context that today's models handle poorly. At 51 out of 100 it scores 14 points above the Management average of 37. Across the 6 sources behind this baseline, individual estimates run from 41 to 60, so the score is a weighted consensus rather than any single figure.

The number is a consensus estimate for the typical version of the role, built from published academic and industry research scored occupation by occupation. It is not a prediction about any individual. How scoring works

What this job actually involves

Exposure follows the work itself rather than the job title, so it is worth seeing what the role is made of. These are the tasks O*NET records for Public Relations Managers, most central first, showing 12 of 20.

  • 01Assign, supervise, and review the activities of public relations staff.
  • 02Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • 03Design and edit promotional publications, such as brochures.
  • 04Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • 05Develop, implement, or maintain crisis communication plans.
  • 06Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  • 07Draft speeches for company executives and arrange interviews and other forms of contact for them.
  • 08Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • 09Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • 10Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  • 11Formulate policies and procedures related to public information programs, working with public relations executives.
  • 12Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

Task statements from O*NET by the National Center for O*NET Development, used under CC BY 4.0. The tasks are descriptive; the exposure score above is ours.

The research behind this score

This baseline aggregates 6 research sources that scored Public Relations Managers for AI and automation exposure. More recent, higher confidence studies carry more weight in the final number.

Common questions

How likely is AI to replace Public Relations Managers?
Published research puts Public Relations Managers at 51 out of 100 for AI displacement risk, in the transitioning band. The number is a weighted consensus of 6 research sources and describes the typical version of the role, not any individual.
Do researchers agree on the risk for Public Relations Managers?
Broadly, yes. Individual estimates for Public Relations Managers run from 41 to 60 out of 100 across the 6 sources behind this score, a fairly tight range. More recent and higher confidence studies carry more weight in the final number.
Which management roles face similar AI exposure?
The closest published management roles to Public Relations Managers by score are Financial Consultant (50/100), Training and Development Managers (49/100), and Marketing Managers (48/100). Each has its own page with the research behind its number.

Also covers

Business Development Director · Campaign Manager · Communications Director · Communications Manager · Community Director · Community Engagement Manager · Community Manager · Community Relations Director and related titles

Estimated displacement window

The dated estimate for this role is included in the full personalised report.

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Informational guidance based on published research, not professional career or financial advice. Scores update as new research is ingested.