Will AI replace Advertising and Promotions Managers?

What this score means

Advertising and Promotions Managers sits in the middle of the exposure range for Management. Routine parts of the job are starting to automate, but much of it still depends on judgment, relationships, and context that today's models handle poorly. At 47 out of 100 it scores 9 points above the Management average of 38. Across the 4 sources behind this baseline, individual estimates run from 38 to 55, so the score is a weighted consensus rather than any single figure.

The number is a consensus estimate for the typical version of the role, built from published academic and industry research scored occupation by occupation. It is not a prediction about any individual. How scoring works

What this job actually involves

Exposure follows the work itself rather than the job title, so it is worth seeing what the role is made of. These are the tasks O*NET records for Advertising and Promotions Managers, most central first, showing 12 of 30.

• 01Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• 02Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
• 03Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• 04Coordinate with the media to disseminate advertising.
• 05Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• 06Plan and execute advertising policies and strategies for organizations.
• 07Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• 08Prepare budgets and submit estimates for program costs as part of campaign plan development.
• 09Contact organizations to explain services and facilities offered.
• 10Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
• 11Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
• 12Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.

Task statements from O*NET by the National Center for O*NET Development, used under CC BY 4.0. The tasks are descriptive; the exposure score above is ours.

The research behind this score

This baseline aggregates 4 research sources that scored Advertising and Promotions Managers for AI and automation exposure. More recent, higher confidence studies carry more weight in the final number.

• 01Anthropic Economic Index 2026 - AI Task Exposure · 2026
• 02Generative AI and Jobs: A Refined Global Index of Occupational Exposure · 2025
• 03GPTs are GPTs: Labor Market Impact Potential of LLMs · 2024
• 04AI Occupational Exposure to Language Modeling · 2023

Also covers

Account Director · Account Executive · Account Manager · Account Specialist · Advertising Account Executive (Ad Account Executive) · Advertising Account Manager (Ad Account Manager) · Advertising Agency Manager (Ad Agency Manager) · Advertising Campaign Manager (Ad Campaign Manager) and related titles

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