Sector baseline · Research consensus

AI displacement risk in media & creative

Media & Creative averages 37 out of 100 across 41 published occupations. That average hides more than it shows: Interpreters and Translators scores 68 while Dancers scores 8, a 60 point spread inside one sector. That is wider than the 42 point gap between the most and least exposed sector overall. In Media & Creative, which role you hold tells you more than which sector you work in.

Sector average, out of 100

Occupations scored

Point spread, 8 to 68

Occupations scoring 40 or above

How the sector splits

Of the 41, 0 occupations clear 70 and count as high risk, 13 sit between 40 and 69, and 28 fall below 40.

Exposure follows the tasks inside a role rather than the field it sits in, so two jobs that share a sector can still land far apart. The whole published set averages 31 across 961 occupations in 21 sectors. How scoring works

Every media & creative occupation, most exposed first

Rank is against the full published set, not against the sector. Every occupation here is backed by at least two distinct published studies.

AI displacement risk scores for 41 media & creative occupations
Rank	Occupation	Score	Sources
2	Interpreters and Translators	68	6
10	Technical Writers	63	8
13	Writers and Authors	62	9
26	Poets, Lyricists and Creative Writers	60	6
48	News Analysts, Reporters, and Journalists	58	7
51	Public Relations Specialists	58	8
67	Editors	56	8
99	Broadcast Announcers and Radio Disc Jockeys	52	6
102	Court Reporters and Simultaneous Captioners	52	7
132	Media and Communication Workers, All Other	50	2
164	Graphic Designers	47	11
183	Special Effects Artists and Animators	46	6
226	Media Programming Directors	43	6
293	Film and Video Editors	39	6
300	Photographers	39	7
333	Art Directors	37	7
340	Fashion Designers	37	6
348	Producers and Directors	37	11
375	Disc Jockeys, Except Radio	35	4
379	Fine Artists, Including Painters, Sculptors, and Illustrators	35	6
381	Media Technical Directors/Managers	35	7
387	Talent Directors	35	6
398	Interior Designers	34	10
414	Commercial and Industrial Designers	33	6
421	Camera Operators, Television, Video, and Film	32	6
423	Craft Artists	32	9
466	Set and Exhibit Designers	30	6
471	Audio and Video Technicians	29	6
502	Broadcast Technicians	27	6
522	Actors	26	8
544	Coaches and Scouts	25	6
547	Floral Designers	25	5
551	Merchandise Displayers and Window Trimmers	25	6
553	Music Directors and Composers	25	5
582	Sound Engineering Technicians	24	6
584	Choreographers	23	5
598	Umpires, Referees, and Other Sports Officials	23	6
609	Lighting Technicians	22	4
757	Musicians and Singers	17	6
768	Athletes and Sports Competitors	16	5
931	Dancers	8	5

The evidence behind these scores

Each score aggregates published academic and industry estimates for that occupation, calibrated onto a common scale before they are combined. Across media & creative, the thinnest occupation rests on 2 sources and the best evidenced on 11. Occupations backed by fewer than two distinct sources are not published at all, here or anywhere on the site.

See the dataset and its limits, or the full ranking in one table.

A sector average is not your score

Roles across media & creative already run 60 points apart, and the number above is the baseline for a typical version of each one. Seniority and how routine your day is move your own score further still. Answer a few questions and get it free, no sign-up.

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Other sectors

Every sector with at least 15 published occupations has its own baseline. Compare all of them, or browse occupations grouped by sector.

Informational guidance based on published research, not professional career or financial advice. Scores update as new research is ingested.