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AI Job Risk

Occupation baseline · Research consensus

Will AI replace Public Relations Specialists?

Transitioning

Baseline AI displacement risk for Public Relations Specialists, aggregated from 8 research sources.

What this score means

Public Relations Specialists is among the more exposed roles in Media & Creative. A large share of the work, especially its routine and text heavy parts, is already within reach of current AI, though the harder judgment calls still need a person. At 58 out of 100 it scores 21 points above the Media & Creative average of 37. Across the 8 sources behind this baseline, individual estimates run from 25 to 79, so the score is a weighted consensus rather than any single figure.

The number is a consensus estimate for the typical version of the role, built from published academic and industry research scored occupation by occupation. It is not a prediction about any individual. How scoring works

What this job actually involves

Exposure follows the work itself rather than the job title, so it is worth seeing what the role is made of. These are the tasks O*NET records for Public Relations Specialists, most central first, showing 12 of 18.

  • 01Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • 02Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • 03Post and update content on the company's Web site and social media outlets.
  • 04Write press releases or other media communications to promote clients.
  • 05Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • 06Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • 07Coach client representatives in effective communication with the public or with employees.
  • 08Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • 09Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • 10Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • 11Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
  • 12Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.

Task statements from O*NET by the National Center for O*NET Development, used under CC BY 4.0. The tasks are descriptive; the exposure score above is ours.

The research behind this score

This baseline aggregates 8 research sources that scored Public Relations Specialists for AI and automation exposure. More recent, higher confidence studies carry more weight in the final number.

Common questions

How likely is AI to replace Public Relations Specialists?
Published research puts Public Relations Specialists at 58 out of 100 for AI displacement risk, in the transitioning band. The number is a weighted consensus of 8 research sources and describes the typical version of the role, not any individual.
Do researchers agree on the risk for Public Relations Specialists?
Only partly. Individual estimates for Public Relations Specialists run from 25 to 79 out of 100 across the 8 sources behind this score, so the single number smooths over real disagreement. More recent and higher confidence studies carry more weight in it.
Which media & creative roles face similar AI exposure?
The closest published media & creative roles to Public Relations Specialists by score are News Analysts, Reporters, and Journalists (58/100), Poets, Lyricists and Creative Writers (60/100), and Editors (56/100). Each has its own page with the research behind its number.

Also covers

Audience Coordinator · Brand Advocate · Communication Specialist · Communications Associate · Communications Coordinator · Communications Specialist · Community Relations Coordinator · Concert Promoter and related titles

Estimated displacement window

The dated estimate for this role is included in the full personalised report.

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Informational guidance based on published research, not professional career or financial advice. Scores update as new research is ingested.