Will AI replace Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel?

What this score means

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel is among the more exposed roles in Sales & Marketing. A large share of the work, especially its routine and text heavy parts, is already within reach of current AI, though the harder judgment calls still need a person. At 59 out of 100 it scores 9 points above the Sales & Marketing average of 50. Across the 8 sources behind this baseline, individual estimates run from 39 to 80, so the score is a weighted consensus rather than any single figure.

The number is a consensus estimate for the typical version of the role, built from published academic and industry research scored occupation by occupation. It is not a prediction about any individual. How scoring works

What this job actually involves

Exposure follows the work itself rather than the job title, so it is worth seeing what the role is made of. These are the tasks O*NET records for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel, most central first, showing 12 of 15.

• 01Answer customers' questions about services, prices, availability, or credit terms.
• 02Attend sales or trade meetings or read related publications to obtain information about market conditions, business trends, regulations, or industry developments.
• 03Compute and compare costs of services.
• 04Consult with clients after sales or contract signings to resolve problems and provide ongoing support.
• 05Contact prospective or existing customers to discuss how services can meet their needs.
• 06Create forms or agreements to complete sales.
• 07Develop sales presentations or proposals to explain service specifications.
• 08Distribute promotional materials at meetings, conferences, or trade shows.
• 09Emphasize or recommend service features based on knowledge of customers' needs and vendor capabilities and limitations.
• 10Identify prospective customers using business directories, leads from clients, or information from conferences or trade shows.
• 11Inform customers of contracts or other information pertaining to purchased services.
• 12Maintain customer records using automated systems.

Task statements from O*NET by the National Center for O*NET Development, used under CC BY 4.0. The tasks are descriptive; the exposure score above is ours.

The research behind this score

This baseline aggregates 8 research sources that scored Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel for AI and automation exposure. More recent, higher confidence studies carry more weight in the final number.

• 01Global Automation Atlas: Task Substitution Exposure by Occupation · 2026Garg, Crosta, Baier (2026), arXiv:2605.17086
• 02The AI Jobs Transition Framework: Mapping AI's Near-Term Impact on Jobs · 2026OpenAI Economic Research (2026)
• 03Generative AI and Jobs: A Refined Global Index of Occupational Exposure · 2025International Labour Organization, Working Paper 140 (2025)
• 04Working with AI: Measuring the Applicability of Generative AI to Occupations · 2025Tomlinson, Jaffe et al., Microsoft Research (2025)
• 05A new future of work: The race to deploy AI and raise skills in Europe and beyond · 2024McKinsey Global Institute (2024)
• 06GPTs are GPTs: Labor Market Impact Potential of LLMs · 2024Eloundou, Manning, Mishkin, Rock (Science, 2024)
• 07AI Occupational Exposure to Language Modeling · 2023Felten, Raj, Seamans (2023)
• 08Generative AI and the Future of Work in America · 2023McKinsey Global Institute (2023)

Common questions

How likely is AI to replace Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel?

Published research puts Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel at 59 out of 100 for AI displacement risk, in the transitioning band. The number is a weighted consensus of 8 research sources and describes the typical version of the role, not any individual.

Do researchers agree on the risk for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel?

Only partly. Individual estimates for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel run from 39 to 80 out of 100 across the 8 sources behind this score, so the single number smooths over real disagreement. More recent and higher confidence studies carry more weight in it.

Which sales & marketing roles face similar AI exposure?

The closest published sales & marketing roles to Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel by score are Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products (59/100), Travel Agents (61/100), and Counter and Rental Clerks (57/100). Each has its own page with the research behind its number.

Also covers

Accounts Manager · Accounts Representative · Automobile Club Membership Sales Agent · Automotive Sales Consultant (Auto Sales Consultant) · Business Services Sales Representative · Business-to-Business Sales Representative · Client Relationship Consultant · Customer Service Representative (Customer Service Rep) and related titles

More sales & marketing occupations

• Travel Agents61/100
• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products59/100
• Counter and Rental Clerks57/100
• Securities, Commodities, and Financial Services Sales Agents57/100
• Solar Sales Representatives and Assessors56/100
• Advertising Sales Agents55/100
• Insurance Sales Agents54/100
• Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products54/100