Will AI replace Counter and Rental Clerks?

What this score means

Counter and Rental Clerks sits in the middle of the exposure range for Sales & Marketing. Routine parts of the job are starting to automate, but much of it still depends on judgment, relationships, and context that today's models handle poorly. At 50 out of 100 it sits close to the Sales & Marketing average of 48. Across the 3 sources behind this baseline, individual estimates run from 32 to 68, so the score is a weighted consensus rather than any single figure.

The number is a consensus estimate for the typical version of the role, built from published academic and industry research scored occupation by occupation. It is not a prediction about any individual. How scoring works

What this job actually involves

Exposure follows the work itself rather than the job title, so it is worth seeing what the role is made of. These are the tasks O*NET records for Counter and Rental Clerks, most central first, showing 12 of 16.

• 01Compute charges for merchandise or services and receive payments.
• 02Receive orders for services, such as rentals, repairs, dry cleaning, and storage.
• 03Explain rental fees, policies, and procedures.
• 04Provide information about rental items, such as availability, operation, or description.
• 05Advise customers on use and care of merchandise.
• 06Greet customers and discuss the type, quality, and quantity of merchandise sought for rental.
• 07Answer telephones to provide information and receive orders.
• 08Inspect and adjust rental items to meet needs of customer.
• 09Prepare rental forms, obtaining customer signature and other information, such as required licenses.
• 10Rent items, arrange for provision of services to customers, and accept returns.
• 11Keep records of transactions and of the number of customers entering an establishment.
• 12Receive, examine, and tag articles to be altered, cleaned, stored, or repaired.

Task statements from O*NET by the National Center for O*NET Development, used under CC BY 4.0. The tasks are descriptive; the exposure score above is ours.

The research behind this score

This baseline aggregates 3 research sources that scored Counter and Rental Clerks for AI and automation exposure. More recent, higher confidence studies carry more weight in the final number.

• 01Anthropic Economic Index 2026 - AI Task Exposure · 2026
• 02GPTs are GPTs: Labor Market Impact Potential of LLMs · 2024
• 03AI Occupational Exposure to Language Modeling · 2023

Also covers

Airplane Charter Clerk · Apartment Rental Clerk · Apparel Rental Clerk · Auto Rental Clerk · Automobile Rental Clerk · Automotive Customer Service Advisor (Auto Customer Service Advisor) · Baby Stroller Rental Clerk · Bicycle Rental Clerk and related titles

More sales & marketing occupations

• Advertising Sales Agents52/100
• Cashiers41/100
• Content Marketing Manager35/100
• Demonstrators and Product Promoters36/100
• Digital Marketing Manager38/100
• Door-to-Door Sales Workers, News and Street Vendors, and Related Workers49/100
• First-Line Supervisors of Non-Retail Sales Workers53/100
• First-Line Supervisors of Retail Sales Workers40/100