How likely is AI to replace Models?

Published research puts Models at 31 out of 100 for AI displacement risk, in the lower risk band. The number is a weighted consensus of 5 research sources and describes the typical version of the role, not any individual.

Do researchers agree on the risk for Models?

Only partly. Individual estimates for Models run from 14 to 65 out of 100 across the 5 sources behind this score, so the single number smooths over real disagreement. More recent and higher confidence studies carry more weight in it.

Which sales & marketing roles face similar AI exposure?

The closest published sales & marketing roles to Models by score are Gambling Change Persons and Booth Cashiers (33/100), Parts Salespersons (37/100), and First-Line Supervisors of Retail Sales Workers (39/100). Each has its own page with the research behind its number.

Occupation baseline · Research consensus

Will AI replace Models?

Lower risk

Baseline AI displacement risk for Models, aggregated from 5 research sources.

What this score means

Models leans toward the safer end for Sales & Marketing. Parts of the role touch tasks AI is getting good at, but the core still depends on hands on work or judgment that resists automation. At 31 out of 100 it scores 19 points below the Sales & Marketing average of 50. Across the 5 sources behind this baseline, individual estimates run from 14 to 65, so the score is a weighted consensus rather than any single figure.

The number is a consensus estimate for the typical version of the role, built from published academic and industry research scored occupation by occupation. It is not a prediction about any individual. How scoring works

What this job actually involves

Exposure follows the work itself rather than the job title, so it is worth seeing what the role is made of. These are the tasks O*NET records for Models, most central first.

01Pose for artists and photographers.
02Record rates of pay and durations of jobs on vouchers.
03Gather information from agents concerning the pay, dates, times, provisions, and lengths of jobs.
04Report job completions to agencies and obtain information about future appointments.
05Assemble and maintain portfolios, print composite cards, and travel to go-sees to obtain jobs.
06Pose as directed, or strike suitable interpretive poses for promoting and selling merchandise or fashions during appearances, filming, or photo sessions.
07Follow strict routines of diet, sleep, and exercise to maintain appearance.
08Apply makeup to face and style hair to enhance appearance, considering such factors as color, camera techniques, and facial features.
09Work closely with photographers, fashion coordinators, directors, producers, stylists, make-up artists, other models, and clients to produce the desired looks, and to finish photo shoots on schedule.
10Dress in sample or completed garments, and select accessories.

Task statements from O*NET by the National Center for O*NET Development, used under CC BY 4.0. The tasks are descriptive; the exposure score above is ours.

The research behind this score

This baseline aggregates 5 research sources that scored Models for AI and automation exposure. More recent, higher confidence studies carry more weight in the final number.

01Anthropic Economic Index 2026 - AI Task Exposure · 2026Anthropic
02Global Automation Atlas: Task Substitution Exposure by Occupation · 2026Garg, Crosta, Baier (2026), arXiv:2605.17086
03Working with AI: Measuring the Applicability of Generative AI to Occupations · 2025Tomlinson, Jaffe et al., Microsoft Research (2025)
04GPTs are GPTs: Labor Market Impact Potential of LLMs · 2024Eloundou, Manning, Mishkin, Rock (Science, 2024)
05AI Occupational Exposure to Language Modeling · 2023Felten, Raj, Seamans (2023)

Common questions

How likely is AI to replace Models?: Published research puts Models at 31 out of 100 for AI displacement risk, in the lower risk band. The number is a weighted consensus of 5 research sources and describes the typical version of the role, not any individual.
Do researchers agree on the risk for Models?: Only partly. Individual estimates for Models run from 14 to 65 out of 100 across the 5 sources behind this score, so the single number smooths over real disagreement. More recent and higher confidence studies carry more weight in it.
Which sales & marketing roles face similar AI exposure?: The closest published sales & marketing roles to Models by score are Gambling Change Persons and Booth Cashiers (33/100), Parts Salespersons (37/100), and First-Line Supervisors of Retail Sales Workers (39/100). Each has its own page with the research behind its number.

Also covers

Agent Model · Art Class Model · Art Model · Artist's Model · Character Impersonator · Clothes Model · Fashion Model · Figure Model and related titles

Estimated displacement window

The dated estimate for this role is included in the full personalised report.

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Informational guidance based on published research, not professional career or financial advice. Scores update as new research is ingested.