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AI Job Risk

Occupation baseline · Research consensus

Will AI replace Market Research Analysts and Marketing Specialists?

Transitioning

Baseline AI displacement risk for Market Research Analysts and Marketing Specialists, aggregated from 7 research sources.

What this score means

Market Research Analysts and Marketing Specialists is among the more exposed roles in Business & Operations. A large share of the work, especially its routine and text heavy parts, is already within reach of current AI, though the harder judgment calls still need a person. At 64 out of 100 it scores 17 points above the Business & Operations average of 47. Across the 7 sources behind this baseline, individual estimates run from 52 to 79, so the score is a weighted consensus rather than any single figure.

The number is a consensus estimate for the typical version of the role, built from published academic and industry research scored occupation by occupation. It is not a prediction about any individual. How scoring works

What this job actually involves

Exposure follows the work itself rather than the job title, so it is worth seeing what the role is made of. These are the tasks O*NET records for Market Research Analysts and Marketing Specialists, most central first, showing 12 of 13.

  • 01Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • 02Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • 03Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • 04Measure and assess customer and employee satisfaction.
  • 05Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • 06Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • 07Seek and provide information to help companies determine their position in the marketplace.
  • 08Forecast and track marketing and sales trends, analyzing collected data.
  • 09Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • 10Monitor industry statistics and follow trends in trade literature.
  • 11Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • 12Direct trained survey interviewers.

Task statements from O*NET by the National Center for O*NET Development, used under CC BY 4.0. The tasks are descriptive; the exposure score above is ours.

The research behind this score

This baseline aggregates 7 research sources that scored Market Research Analysts and Marketing Specialists for AI and automation exposure. More recent, higher confidence studies carry more weight in the final number.

Common questions

How likely is AI to replace Market Research Analysts and Marketing Specialists?
Published research puts Market Research Analysts and Marketing Specialists at 64 out of 100 for AI displacement risk, in the transitioning band. The number is a weighted consensus of 7 research sources and describes the typical version of the role, not any individual.
Do researchers agree on the risk for Market Research Analysts and Marketing Specialists?
Only partly. Individual estimates for Market Research Analysts and Marketing Specialists run from 52 to 79 out of 100 across the 7 sources behind this score, so the single number smooths over real disagreement. More recent and higher confidence studies carry more weight in it.
Which business & operations roles face similar AI exposure?
The closest published business & operations roles to Market Research Analysts and Marketing Specialists by score are Search Marketing Strategists (60/100), Online Merchants (55/100), and Management Analysts (54/100). Each has its own page with the research behind its number.

Also covers

Advertising Analyst · Brand Analyst · Business Development Analyst · Business Development Associate · Business Development Representative · Business Development Specialist · Communications Specialist · Competitive Intelligence Analyst and related titles

Estimated displacement window

The dated estimate for this role is included in the full personalised report.

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Informational guidance based on published research, not professional career or financial advice. Scores update as new research is ingested.